Product → Mobile Applications
ASO
The practice of improving an application's discoverability and conversion within app-store search and browsing experiences.
ASO
App Store Optimization (ASO) improves how a mobile application is discovered and understood in app stores, and how effectively its listing converts visitors into installs.
Typical concerns
- App name, subtitle, keywords, and category selection.
- Screenshots, preview video, icon, and listing copy.
- Ratings, reviews, localization, and release quality.
- Store impressions, listing conversion, installs, retention, and experiment results.
ASO is related to SEO, but its ranking systems, metadata constraints, review processes, and conversion surfaces are specific to app stores.