Web Analytics

Web analytics collects and interprets data about how people discover, use, and complete goals on a website. It combines acquisition, behavior, conversion, retention, and technical-experience signals.

Common dimensions

• Traffic source and campaign
• Page, route, and content group
• Device, browser, geography, and audience segment
• Session, user, event, and conversion

Responsible measurement

Use explicit purposes, data minimization, appropriate consent, retention limits, and documented metric definitions. Web analytics should support decisions rather than maximize data collection.