Lifecycle stage
Discovery and Product Planning
Establish the customer problem, business context, expected outcomes, constraints, and investment rationale before committing to a solution.
Documentation artifacts
Working artifacts
- Problem statement
- Outcome hypotheses
- Prioritized opportunities
- Initial success metrics
Typical owners
- Product management
- Business analysis
- Product leadership
Stakeholders involved
- Customers and users
- Executive leadership
- Sales and marketing
- Finance
- Engineering leadership